Client
DRY Dept/Good Liar
What We Did
Packaging
Visual Identity System
Category
Beer
Deceptively Good Non-Alc Beer.
Good Liar is an American non-alc beer brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.
GOOD LIAR
Deceptively Good Non-Alc Beer.
Good Liar is a non-alcoholic beer. We know. Historically, that sentence has not inspired a lot of confidence. But this one actually tastes like beer. Crisp, balanced, slightly hoppy, and built for people who want the can, the ritual, the party, the pregame, the Tuesday night and the ability to function like a normal adult afterward. The only thing we lied about is the alcohol. For too long, non-alcoholic beer has been treated like a punishment, a wellness assignment, or something your doctor hands you with a sad little nod. We thought that was stupid.
Brand Creation, Brand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Digital Strategy, UX, Visual DesignBrand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Content Art Direction, Digital Strategy, UX, Visual Design